On Memories and How to get Remembered 4/23/21

If you’ve never spent anytime working in an ad agency you should consider yourself lucky. If, however, you have spent the better part of three decades in the ad game, as John and I each did, then you know all about product placement. This phenomenon has only gotten bigger over time, since most people record shows and fast forward through the commercials. According to the two of us, this is now acceptable since you no longer risk fast forwarding through any of the commercials we created. This is why you now see tv shows and movies where people drink a can of Diet Coke, or open up an Apple computer (it’s always Apple, never anything else) or pour a glass of Casamigos tequila over a very large ice cube. That’s one of the ways products advertise themselves, but how about comics? “Who gives a damn” you ask? We do! Gone are the days when you split your proceeds equally with a syndicate, and popular comics would collect $50 a day for every newspaper in which they appeared. You could make a fine living indeed like that. But nooooooo. That model no longer exists. Physical newspapers almost no longer exist. So now you publish your comic for free, people tell their friends about it (hint, hint) and then you develop such a large following that the advertisers come flocking to your website. And then your characters can appear on t-shirts, coffee mugs and the like. So we wondered, what type of products would fit with a comic about people in their 60’s? What type of audience is attracted to our comic? In general, our audience is comprised of people in their 50’s through 70’s and beyond. The male/female split is about equal. Most of our audience won’t be carrying a lunch box to work and we don’t think their grandchildren will be interested in a Marv lunch box anyhow. So we came up with a bunch of really sexy items like hemorrhoid donuts and adult diapers. Trust us, we would have included dental adhesives and generic Viagra, but we ran out of room. But think about it, if you were strolling down the aisle of your local Walgreens and saw a package of adult diapers adorned with pictures of Marv and Al and Rachel and Joanne, wouldn’t you be tempted to buy it? I mean, who could resist? Look for them soon at a store near you. And if you don’t need such a product, how about branded New 60 memory pills? We all need those. And who can remember the name of Preva something or other anyway?

Which is actually a slick segue into our second comic, a trip to the store to buy memory pills. The trouble with the pills is you have to remember the name of them from the time you saw them in a commercial (because you forgot to fast forward through it) up until the moment you ask for whatchamacallit in the store. I imagine they have secret training sessions at every CVS and Walgreens with the employees. And management tells them, “Now remember, if you see a senior approaching you in the vitamin and supplement aisle and they ask, “What’s the name of that…” you just cut them off and say “Prevagen.” And to the makers of Prevagen, you can thank us for mentioning you right now and to start working with our lawyer on an endorsement deal. Think about it. You could feature us in an episode of The Kaminsky Method. Michael Douglas and Alan Arkin are in the drug store, and one forgets the other’s name, despite the fact that they have been besties for years. Michael turns to Alan, and with totally natural-sounding dialogue, says “Hey what’s your name, what’s the name of that memory pill you’ve been taking?” And without skipping a beat, Alan says, “Why that’s The New 60 version of Prevagen, the only memory pill I use.” Do you see how seamlessly that fits in? But what if by chance, Michael Douglas reacts by saying, “Now wait a minute, isn’t that the comic where the guy named Marv wants a soup spoon and when he goes to the kitchen to retrieve one, he forgets why he’s in the kitchen in the first place? Why would I want a memory pill endorsed by those clowns?” Then we conclude he doesn’t need the product in the first place. So there’s absolutely no downside. Do you hear that Prevagen? Huh?

So that is it for this week, A special birthday shout out to Andy's wife Joanie today. Happy 34th (x2), love ya honey. We will be back with you again with new comics and a blog to close out the month of April and soon, summer will be here. Yay.

Andy and John