SHRINKFLATION 5/17/24

Ever notice what’s written on the new 10 ounce Snapple bottles? “Same great taste, brand new bottle.” Or something to that affect. We don’t know about you dear readers, but John and I would rather have the same great taste in the old fashioned 12 ounce bottle. Just sayin’. You can’t really do that with clothing, otherwise a pair of pants would be a pair of shorts. But if it’s packaged goods, man have they figured this game out. Toothpaste, mouthwash, toilet paper, paper towels, Kleenex boxes, etc. Now it is true that there is a certain nostalgic magic to a glass 6 1/2 ounce bottle of Coke. And it is true that along the way, we’ve been supersized and supersized until we eat and drink more now than ever before. So I am all about going back to the 1960’s bottles, but I’d like them even better with 1960’s prices. Okay shrinkflation corporations, you can charge us 1960’s prices, adjusted for inflation. But maybe not. It might turn out costing us $250 a bottle. And they no longer put cocaine in it, like the old days…

But I digress. Both John and I would rather pay more for the same size. It just feels like they’re trying to put one over on you. But we spent a collective 75 years in advertising, and we know all about trying to fool consumers. You know when any kind of pain reliever, Advil, Tylenol, Motrin, etc says, “no other pain reliever works faster?” Well every one of them works just as fast, but none of them works faster.

Anyway, because I’m thousands of miles away now on a Greek island, I’m going to shrink this blog. But thankfully, we’re not charging a penny more! Same great blog, just less of it. Have a great weekend,

Andy and John