Struggling 4/2/21

It used to be different. It used to be, you’d produce a high-quality product (we’d like to think our comic strip qualifies) and then sell it to a syndicate, and the rest was smooth sailing, except for the part about coming up with new material and then drawing, inking and coloring it. To take the most ridiculously successful example, Charles Schulz of Peanuts fame used to be published in 4,200 newspapers worldwide. The charge to the papers was $100, half to the syndicate, half to Mr. Schulz. That came out to roughly $210,000. Every day. 7 days a week. Then came the internet. And newspapers started fading away. At least the print editions. So what’s a budding comic creator to do these days? Well, you have to give it away for free, and then try to merchandise it. How about a stuffed Marv doll? An Al lunchbox? Doesn’t float your boat? Rachel t-shirts anyone? Now, you give away the content free and try to build an audience naturally. That means having people like it, and share it by sending (emailing) comics they like to their friends. Once you grow big enough, then you can sell it to advertisers or the aforementioned syndicates. Believe me, we’ve talked to syndicates. They have tons of helpful suggestions like introducing magical animals, or having every comic turn into a dream. How about using the characters in a line of greeting cards? This week, John and I decided to “break the fourth wall,” and have the characters talk about themselves as characters. It’s a fun way to take all the suggestions we’ve gotten and put them to use. And frankly, it’s a really good way to vent.

The second comic is part of our Then and Now series. In this installment we compare rotary phones to cell phones. And our struggle with them. Remember when we used to have an “exchange?” Like MUrray Hill 7-1234 or CHickering 4-5678? First of all, what the hell is an exchange? Or an operator. I remember that whenever Lassie was late coming home, the mom would pick up her phone (it was a party line so no rotary dial) and speak to the operator who would make the call for her. Of course, by the time they got through all of that Lassie had found her way home, so the whole ordeal was a waste of time. But I digress. The thing is now all you have to do is look up “home” and the phone dials it for you. Which explains why I can’t remember anyone’s phone number anymore. Because I don’t have to. It’s certainly not due to memory fading with age. It’s all the phone’s fault, is that clear???

That’s it for this week. We hope nobody plays any April Fools tricks on you and we’ll see you next week.

Andy and John